Tuesday, July 25, 2017

Free Expression Offer for Nonprofits (NOW OVER)

Note that the time period for this promotion has now ended so we have deleted the links in the article for application.  Follow us on Twitter or this blog to be informed if we offer the promotion again in the future.  Thank you.


The Contest

Earlier today we announced a contest in which up to two nonprofit organizations can win an absolutely free 3 month domain expression rental from us.  The procedure to apply is simple: just fill out this form (link deleted since contest over) telling us a bit about your nonprofit organization, what phrase you would select, and how you would use it in a campaign.
Free offer for non-profits to rent an expression without cost or obligation.


Imagine an expression such as young.innovators.win, we.redefine.fun or help.diversify.science pointed to any web page you choose (it can be on your own website or a Facebook page, your Twitter profile, a book on Amazon, etc.). Just to show you how they work, we have made the above links live, but at the moment they point to our own Rent an Expression page.

Technical Requirements

The beauty of Rent an Expression (RaE) is that there are essentially no technical requirements for you - no domain to register, no new website to develop and host.  You simply tell us the URL, and we direct it to your designated page.

Rent an Expression in a Campaign

What you do, is for the period of the expression rental promote the phrase through means such as Twitter, Facebook, word of mouth, publications, etc. This can be useful for time specific marketing, such as for a contest or event, or as a way to highlight a feature of your business or organization. Anyone who clicks on the expression in your campaign materials, or who enters it as the URL in a web browser, will go to your designated page.  Since the expressions are simple to remember, and don't involve any domain hacks, they are effective in promotional campaigns.

Yes, Virginia, This Contest Really is Free

The contest offer for non-profit organizations is really free.  You are not signed up for something you need to later unsubscribe from, and there are no hidden charges. You don't provide us with any payment information.  Our privacy policy says we only use your email address for information related to your entry (and administration of the expression).

Why are we giving this away? 

Partly, after having assisted various non-profit organizations we know that funds are often tight, and any assistance can make a difference in you meeting your goals. Non-profits make real differences in lives, and they deserve our help.  Of course we also hope that the promotion of the contest will help make our Rent an Expression service better known, and will lead to us getting some paying rentals.

How to Win?

We plan to select up to two organizations to win a free expression. Each organization can only submit one entry, even if their are multiple people involved, so coordinate so only one entry is made.  Our selection of winner(s) will not be entirely random.  We will consider the nature of your organization and your proposed use of an expression.  So make best use of that line or two describing your organization and how you would use the expression! If we rate several entries as approximately equal in worthiness, we will do a random selection between them.

How to Apply

How do we apply again?  OK it could not be much easier! Head over to the form here (link deleted since contest over), fill in all required fields (make sure you select your desired expression using the pull-down menu). Perhaps browse our expressions and ideas before filling out the form.  The contest deadline is Aug. 2, 2017.  We will notify winners by Aug. 4, 2017 and the link should be live shortly after that.  The free link is available for a 90 day period and will automatically cease after that time (if you want to extend it beyond that you of course can do so with a paid rental, and we even will give you 20% off the current prices for that).

What Does The Question About You Promoting Link Mean?

This is totally optional, but if you click yes we will list your link on our namesthat.win website, on our Twitter stream, here on this blog and possibly in other ways.  This will help your phrase get known in search engines, and probably help with your campaign. Your chances of winning the contest do not change if you select yes or no with respect to us mentioning your campaign.

What is a Non-Profit?

We do not require that you be a registered charity, simply that your primary purpose is not to make a profit. So most NGOs would qualify. Maybe you are a youth organization, science or children's centre, environmental group, etc. You can be large or tiny. If in doubt about if you qualify, just tell us about your organization in a query.

Is This Contest Only Open to Certain Regions?

No, you can be based anywhere, or everywhere!

How Long Has Rent an Expression Been Around?

We have been in the planning and domain acquisition stage for more than a year, including technical testing, but only went public with the program and website in June 2017.

But We Are Not a Non-Profit!

While the free offer is only available to non-profit organizations, our overall Rent An Expression program is certainly open to businesses! You can see the prices here, most of your questions about how it works should be answered on this page, see the available expressions here, and when ready sign up for the service with this simple form.  Up until 7 days after an expression is up and running you can cancel it without obligation and owe us nothing. Please don't confuse the two forms - the links in this paragraph are for a paid rental, while the links in the previous section are for non-profits entering the free contest.

Do You Give Away Other Things?

Occasionally.  Check this page where any new discounted and free offers will be listed. Some day we plan to give away kindness, really.



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